EVENTS

College Marketing Network, CPD, training, webinar, virtual

Finding your campaign's purpose

Finding your campaign’s purpose and creating marketing content that stands out from the competition

How Milton Keynes College’s latest campaign challenged perceptions and stereotypes and was rooted in the spirit of their students' brave stories.

Topics:

  •  Campaign aims and objectives
  • Target audiences, budgets
  • Choosing an agency and the creative briefing stage
  • Turning ideas into a story
  • Filming during Covid
  • Launch
  • Marketing strategy
  • Results

 

This event is run as part of the College Marketing Network's "Wednesday Workshops 2021" series of online CPD and training. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.

College Marketing Network, CPD, training events, online, webinar, Dev Clever

Making the most of VR (TBC)

Details to follow soon.....

 

This event is run as part of the College Marketing Network's "Wednesday Workshops 2021" series of online CPD and training. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.

College Marketing Network, CPD, training, Glued, branding, brand

Creating a powerful brand

Creating a powerful brand

This interactive workshop from Rob Harrison and David Wilson of Glued will help you understand how to develop the foundations for a powerful brand. We will be covering the following ground:

  • strong propositions and a grand offer
  • good articulation
  • consistency
  • creativity
  • promotion to create a following and loyalty

This event is run as part of the College Marketing Network's "Wednesday Workshops 2021" series of online CPD and training. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.

College Marketing Network, CPD, training, Glued, business marketing, B2B, brand, brand awareness

Business marketing: messaging to maximise brand awareness

Business marketing: messaging to maximise brand awareness

If the current way of working is forcing or simply prompting you to re-think what your business is all about, this Zoom workshop could be just the thing for you. Brand specialists Rob Harrison and David Wilson of Glued will be running an interactive session (using Zoom’s breakout rooms). You will be provided with resources prior to the session to use during the workshop to aid you in a meaningful review of what your valuable difference is.

This event is run as part of the College Marketing Network's "Alternative Annual Conference 2020/21" series of online workshops for CPD and training, Autumn/Winter/Spring 2020-21. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.