Finding your campaign’s purpose and creating marketing content that stands out from the competition
How Milton Keynes College’s latest campaign challenged perceptions and stereotypes and was rooted in the spirit of their students' brave stories.
- Campaign aims and objectives
- Target audiences, budgets
- Choosing an agency and the creative briefing stage
- Turning ideas into a story
- Filming during Covid
- Marketing strategy
This event is run as part of the College Marketing Network's "Wednesday Workshops 2021" series of online CPD and training. More titles to follow. Open FREE to marketing teams in CMN member colleges only. Booking by invitation to CMN member colleges only - watch for emails from the CMN office.